re-platforming

Facing an eCommerce Replatforming? Read this First

Replatforming horror stories abound. It takes too long, it’s too much money, sites crash, sales plummet; it’s an eCommerce bloodbath. While these failures may make a homegrown solution look tempting, before you give up on all ready-made platforms because of bad experiences, look to your vetting process instead. A solid, thorough vetting process will help you make an informed and successful replatforming decision. Whether you are considering replatforming with your current vendor, or selecting …
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8 Tips For Mobile eCommerce Email Success
That eCommerce emails must be “mobile-first” is now accepted best practice — but with the array of devices on the market, it can be hard to know what formats and content are most appropriate for mobile consumption. With the season of stepped-up email cadence fast approaching, merchants should ensure that their emails meet all the criteria for mobile effectiveness and eCommerce email success. With ...

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Social Media Basics
Checklist: Before Snapchat, Master These 3 Social Media Basics
With the holidays fast approaching, merchants are scrambling to formulate the strategies that will engage shoppers amidst heavy competition. Social media offers plenty of shiny new opportunities — but for maximum effectiveness, merchants would do well to cover established best practices and social media basics first. There’s a reason that merchants persist with social media, despite its oft-bemoan...

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Personalization Technologies
Creepy or Cool? Three Ways to Honor eCommerce Privacy While Delivering Relevance
As personalization technologies become more pervasive, the line that divides creepy from cool is difficult to discern. But as merchants gear up to experiment with new tactics for the holidays, they must strive to stay on the right side of that eCommerce privacy line, or risk repercussions that last into 2017 and beyond. Shoppers’ attitudes toward personalization and privacy have always been contra...

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pop-up stores
A Guide to Starting Your First Pop-Up Store
Pop-up stores are a decades-old concept. Previously confined to the role of a seasonal store, today’s new breed of pop-up retail opens a new channel for brand manufacturers and retailers to get creative, innovate, and define their customer relationships. Just as the food truck craze has changed the way people experience new foods, pop-up stores — whether standalone, store-within-a-store or m...

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Three B2B Email Strategies to Drive Engagement, Sales and Loyalty
Three B2B Email Strategies to Drive Engagement, Sales, and Loyalty
B2B merchants are increasingly borrowing B2C strategies to grow their online businesses—and they should follow suit when it comes to their B2B email campaigns. By delivering messages relevant to the individual and the stage of the customer lifecycle, B2B merchants can win sales and earn lasting loyalty. B2C is influencing the world of B2B with good reason: a quarter of B2B vendors currently conduc...

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How to Avoide n eCommerce Race to the Bottom with Dynamic Pricing
How to Avoid an eCommerce Race to the Bottom with Dynamic Pricing
“Just because you can doesn’t mean you should” is more applicable than ever when it comes to dynamic pricing in eCommerce. Even as merchants struggle to compete in a price-conscious environment, it’s essential to use dynamic pricing wisely to deliver on shoppers’ expectations — not violate them. “Dynamic pricing” is a phrase that encompasses a whole host of retail practices, from using tools...

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Going Mobile Playbook

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