New Research: The 2017 Consumer Trends Report

Kibo is pleased to share our newest research on consumer desires and expectations. As a follow up to our consumer trends report from last year, the 2017 edition sheds more light on the customer and helps demystify the kind of technology needed to provide shoppers with the experiences they want. Kibo’s Consumer Trends Report, 2017 Edition Many organizations have omnichannel plans or implementations in progress, and this year’s report explores the pulse on consumer trends to help …
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eCommerce, Order Management, instore pickup, ship from store
The Fast and the Furious: Satisfying Shoppers’ Need for Shipping Speed
By and large, the hype surrounding next-day and same-day delivery for eCommerce has been just that: hype. Nonetheless, greater efficiencies and the looming influence of Amazon Prime are increasing shoppers’ expectations that shipping will not only be free, but also fast. Consumers still overwhelmingly favor free shipping for online purchases. Fully 60% of eCommerce purchases involve free delivery,...

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Customer Experience
Why A Great User Interface Is Important To Your Business
Martin LeBlanc rose to internet fame after he tweeted these words: A user interface is like a joke. If you have to explain it, it’s not that good. No matter if we consciously notice it or not, design has a big impact on all of us every day.  From the cars we drive, the chairs we sit on, or the programs we use, design touches us daily. Here in the land of commerce and software platforms, we c...

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Customer Experience
Three Tips To Provide A Better Customer Experience
It seems that in this era of the savvy, smart shopper, the key way for retailers to differentiate from their competition is to showcase their commitment to customer experience. Consumers want a great experience with a brand or store, and research from Defaqto even highlighted 55% of consumers would pay more for a better customer experience. With this in mind, here are our considerations on how to ...

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Four Ways to Think Store First with Mobile
Four Ways To Think “Store First” With Mobile
To no one’s surprise, mobile is merchants’ top priority for 2017 — reflecting the runaway growth of mobile shopping activity. Amidst a bevy of potential priorities, merchants can reap the most benefit from mobile initiatives by adopting a “store-first” mentality that emphasizes connecting shoppers with physical retail outlets. There’s no doubt that mobile shopping activity is soaring. More t...

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Targeting vs Personalization
The Difference Between Targeting And Personalization
The words targeting and personalization have become interchangeable in many lexicons. Unfortunately this is a dangerous habit for those in the retail space, as they have separate definitions and uses. This post will detail the differences and why marketers would want to start making the distinction between the two words. Targeting is about marketer needs. Personalization is about consumer needs. ...

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10 Mobile Metrics to Track Now Before the Holidays
7 Ways To Measure Omnichannel Performance
When it comes to eCommerce analytics, the buzzwords are by now well-worn. Say a merchant needs to develop a “360-degree view of the customer,” and she’ll likely respond, “Yeah, yeah. Tell me about it!” As many have discovered, while the goal of understanding consumer behavior across touchpoints is worthwhile, the means to achieve that goal remain elusive. Despite a burgeoning array of big-data too...

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2017 Consumer Trends Report

Upcoming Events

WOMEN IN RETAIL
April 26-28, 2017 | Miami, FL
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NSGA CONFERENCE & DEALER SUMMIT
May 21-24, 2017 | Scottsdale, AZ
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IRCE 2017
June 6-9, 2017 | Chicago, IL
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