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Thursday, December 10, 2026
4:00 – 5:00 PM EST · VirtualShake up a seasonal cocktail (or mocktail) live with an award-winning mixologist, then get Jason Greenwood's B2B eCommerce State of the Union heading into 2027. You'll walk away with a real game plan, not just a good drink.
Your hosts
Jason Greenwood
Founder, Greenwood Consulting
Pamela Wiznitzer
Mixologist
Hosted by Pamela Wiznitzer
In this holiday cocktail class, award-winning mixologist Pamela Wiznitzer walks you through shaking, stirring, and sipping your way through a seasonal cocktail (or mocktail), live alongside Jason Greenwood and the KIBO team. Compare your creation, trade a few holiday stories, and pick up a bartending secret or two you will actually use again.
Guests can opt for alcohol-free spirits in their kit, and we can accommodate most dietary needs, including gluten-free and vegan.
Once you register, our team will reach out to confirm your seat and get your holiday cocktail kit on its way.
The Session
Jason Greenwood opens with his B2B eCommerce State of the Union: an honest read on where the industry stands heading into 2027, drawn from his years in the field and two days on stage at B2B eCommerce World.
He'll then share a practical framework for segmenting your customers and running the right interviews to find out what is actually working and what needs to change. You'll leave with two ready-to-use interview guides: one for businesses already selling online, and one for businesses considering their first eCommerce implementation.
Please note: This is an intimate session and spots are limited. After you register, our team will reach out to confirm your seat. All confirmed guests receive a holiday cocktail kit to use live during the event.
Complimentary for confirmed guests
All confirmed guests get a holiday cocktail kit shipped straight to their door before the event: spirits or alcohol-free alternatives, mixers, seasonal garnishes, and a few festive surprises. Everything you need to shake along live with our mixologist.
This experience can accommodate various dietary requirements, including gluten-free and vegan.
4:00 – 4:15 PM EST
B2B eCommerce State of the Union with Jason Greenwood
4:15 – 5:00 PM EST
Holiday Cocktail Class with Pamela Wiznitzer
This is an intimate gathering for leaders shaping B2B commerce heading into 2027. We welcome any Director level and above in ecommerce, operations, technology, or supply chain, at manufacturers, distributors, and wholesalers.
Founder, Greenwood Consulting
Jason Greenwood brings 25+ years of experience advising B2B manufacturers, distributors, and wholesalers on digital strategy and commerce architecture. He works directly with commerce leaders navigating platform decisions, legacy system constraints, and the operational realities of digital transformation. Jason is also the host of The eCommerce Edge podcast, where he brings the same unfiltered perspective to conversations across the B2B industry.
Mixologist
For nearly two decades, Pamela has been making waves and impacting the cocktail community with her work at many notable venues, including the iconic Big Apple Circus and NY's famous spot, The Lookup. She was named one of Food & Wine Magazine's top 10 Rising Star Mixologists and one of Wine Enthusiast Magazine's "40 Under 40". She has also been nominated as one of the top 10 bartenders for "American Bartender of the Year" award at Tales of the Cocktail and won the "2014 Bartender of the Year" by the Village Voice. Pamela has been extensively featured in The New York Times, Wall Street Journal, Travel & Leisure, Zagat, Glamour, Cosmopolitan, Bloomberg, and makes frequent appearances on the Food Network, VH1, NBC, LXTV, and more.
