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Jeff Mikos is Head of Strategy for Digital Commerce at McFadyen Digital, where he helps leading retailers, distributors, and brands define and execute next-generation digital commerce and marketplace strategies. With more than 15 years of experience in ecommerce and retail, Jeff brings a holistic perspective that blends business strategy, technology, and organizational design.
At McFadyen, he guides clients through customer and competitive analysis, business model definition, value proposition development, marketing strategy, and financial planning. His expertise spans B2B and B2C ecommerce, marketplaces, organizational development, and growth strategy. Jeff is passionate about helping organizations align people, processes, and platforms to fully unlock the potential of digital commerce.
Rutvee is a Product Leader with 14+ years of experience building and scaling SaaS platforms in eCommerce and Order Management (OMS). She has helped global retailers and brands improve the entire customer lifecycle — from discovery to checkout to post-purchase service — by delivering products that drive adoption, revenue growth, and client satisfaction.She has led teams and partnered closely with Engineering, Sales, Marketing, Services, and Customer Success to ensure roadmap alignment and successful delivery. Rutvee enjoys building products that not only grow the business but also create lasting value for customers — blending strategy, execution, and customer focus to deliver results.