One Master Catalog Behind Every Site, Region, and Customer Group
Create each product once in a master catalog. Child catalogs inherit it with local overrides, options generate variant SKUs, and exclusive price lists limit what each B2B account can see.
Buyers Expect Consistent Product Experiences
on Every Channel.
Duplicate product records, inconsistent attributes, and slow regional rollouts make it harder to give buyers the same experience everywhere.
The Cost of Getting it Wrong.
Managing Products Across Channels Should
Not Require Duplicate Work.
Duplicate Catalog Maintenance
Teams re-key product descriptions, media, and specifications for every brand, regional site, or customer segment.
Inaccurate Variant Tracking
Size and color are stored as text labels instead of true SKU variants, so stock can't be tracked or allocated accurately by variant.
Manual Merchandising Overhead
Merchandisers sort category pages and clearance lists by hand instead of using rule-based dynamic collections.
Unrestricted B2B Exposure
Commercial buyers browse the generic consumer catalog instead of an assortment curated for their account.
Catalog and Product Management Capabilities.
From the master product record to what each shopper sees on each site.
A global brand updates a product's technical specifications once in its master catalog. The change reaches the US, UK, and EU child catalogs, while regional teams keep their own German and French descriptions.
Master & Child Catalog Architecture with Data Inheritance
Each product is created once in a master catalog, and every regional or brand catalog inherits it.
- The master catalog is the single authoritative product record, a PIM-style source of truth
- Child catalogs inherit global product data such as SKU, specifications, and default descriptions
- Local overrides for language, currency, price, and curated assortment don't duplicate the product record
- Supported locales are defined on the master catalog and applied by each child catalog
- Changes to a master product are inherited by its child catalogs
Product Modeling, Attribute Templates & Variant SKU Generation
Define a product type once, and every option combination becomes its own SKU with its own stock.
- Reusable Product Types enforce consistent attribute structures across categories
- Shopper-selectable Options, such as size, color, or material, generate a unique SKU for each combination
- Each variation has independent weight, dimensions, and inventory tracking
- Properties, such as brand, describe a product and drive filtering without creating SKUs
- Variants can show separately on the storefront without separate listings, with variant images in the storefront and in search
A footwear retailer configures a “Shoe” Product Type with five sizes and three colors. KIBO generates 15 unique SKU variations and tracks stock for “Size 10 / Red” separately from “Size 9 / Blue.”
A merchandiser creates a dynamic rule for items added in the last 30 days. KIBO fills the “New Arrivals” category page automatically, with no manual maintenance.
Static, Precomputed & Realtime Dynamic Categories
Categories can be assigned by hand or fill themselves from rules.
- Static categories, with products assigned manually, build the permanent navigation
- Precomputed dynamic categories evaluate their rule at indexing, so they load quickly
- Realtime dynamic categories evaluate their rule on the fly, including the active sale price
- A realtime rule can power a live “Clearance Under $50” collection
- Merchandisers can set display timeframes and lock products in specific positions
Account-Exclusive Catalogs & Entitled Product Assortments
Logged-in business buyers see only the products in their own contract assortment.
- An exclusive price list limits a shopper's view to the products defined in it
- A price list can be assigned to a customer segment or directly to a B2B account
- Buyers see and purchase only the products and prices in their contract list
- The storefront works as a curated B2B portal
A medical equipment manufacturer assigns an exclusive price list to a clinic network. Logged-in buyers see only their pre-approved catalog of 200 medical supplies, and consumer retail products stay hidden.
An industrial supplier points three sites to a single child catalog: a public website, a customer service portal, and a branch pickup counter. All three sell the same assortment, each has its own site settings, and order and inventory processing happens in one place.
Omnichannel Multi-Site Storefront & Endpoint Abstraction
One catalog can serve any number of sites, from web storefronts to branch counters.
- Each site links to exactly one catalog, and one catalog can power many sites
- A site can represent a web storefront, B2B procurement portal, physical store, call center interface, or marketplace channel
- Each site is configured independently, for example its payment gateways and tax rules
- All sites are managed from one administrative tenant
Product Bundles & Paid Add-On Merchandising
Bundles and paid add-ons raise the order value right on the product page.
- Multi-component bundles with dynamic, fixed, or overridden component pricing
- Extras are independently priced add-on products and services, such as extended warranties, custom assembly, or monogramming
- Extras are offered directly on the product detail page
- Bundles can be configurable, with options and extras
On a laptop product page, an electronics merchant offers a 3-Year Extended Warranty and Custom Engraving. For a $1,000 laptop, a $150 warranty and a $50 engraving bring the cart to $1,200, which is 20% more than the laptop alone.
A category manager opens the Product Dashboard to review climbing SKU ranks and category revenue, while the returns dashboard flags items with high return loss and a scheduled custom report lands in their inbox each week.
Catalog Performance Intelligence
Category and product managers see what sells, what gets returned, and where carts are abandoned.
- Product and category dashboards rank performance by revenue and units sold, with rank changes from the prior month
- Discount totals, shipping totals, and abandonment rates appear alongside sales
- Returns dashboards show the most-returned products and the return loss they drive
- Dashboards filter by site and date range
- Built on KIBO Standard Reports, with customizable dashboards and exports
AI Powered Catalog Enrichment and Search Merchandising
An AI assistant in KIBO Admin drafts product content and merchandising changes for an operator to review.
- Generates product descriptions, titles, SEO metadata, translations, and images in a named brand voice
- Creates and manages categories and merchandising rules, such as boosting, burying, or pinning products
- Prepares each change for operator review before it is saved
- KIBO's MCP Server exposes 500+ commerce operations to external AI assistants, and can be limited to the categories you choose
A merchandiser asks the AI assistant to draft missing descriptions, translate content for a new regional locale, and pin top search results, then reviews and saves each change. Meanwhile, operations connects an external assistant to the catalog through the MCP Server.
These controls work together.
One master record feeds each child catalog, options generate variant SKUs, and exclusive price lists limit what each B2B account sees, all under rules your business sets.
Leading Analysts Trust KIBO.
FAQs
See How One Master Catalog Can Run Your Sites
See how KIBO's master and child catalogs, variant SKUs, dynamic categories, and exclusive price lists work together across B2C and B2B channels.